Infiniti Q30 Forum banner

1 - 12 of 12 Posts

·
Registered
Joined
·
124 Posts
Discussion Starter #1
As we wait for the production model of the Q30 to be revealed to us, I have been thinking about the Q30's deliberate challenge to categorization. Michael Bartsch, vice president of Infiniti Americas, told us at the LA Auto Show that the Q30 is purposely doesn't fit into just one segment in an attempt to woo younger customers "who refuse to be defined by labels or by convention."


"Research among the new generation of buyers - with Gen X and Gen Y soon to represent 80 percent of the market - shows an increasing rejection of traditional notions toward premium cars," said Bartsch. "These buyers are less willing to connect size, presence and high-output power as key ingredients of the premium product. Rather, they're looking more for balance, great design and outstanding execution."

The Q30 combines elements of a coupe, hatchback and a crossover to create something that nobody has really seen before. It makes it hard to compare the Q30 to other vehicles, and it also makes it hard to figure out which vehicles would be competing directly with the Q30. Auto Evolution points to the Mercedes-Benz GLA and the Lexus CT as potential rivals.

Mercedes-Benz GLA


Lexus CT


Even these vehicles fit much more nicely into a segment than the Q30 does though. The GLA is clearly a small crossover, and the CT is clearly a hatchback.

Bringing something brand new to the market that people haven't seen before is a risk that can bring high reward. Just look at the success of the Mercedes-Benz CLA this year, which has propelled the company to number one in luxury car sales in the US this year. It could also result in disappointment though.

All this is to say, do you think that the Q30 will be a smashing success because of its segment bending design, or will this simply confuse people and push them towards vehicles that are more clearly defined? I am also wondering if just because young people don't like labels for themselves, if that means they don't like labels for their cars either.
 

·
Registered
Joined
·
279 Posts
honestly only time will tell

I think as long as its competitive in pricing and features it will be successful.
 

·
Registered
Joined
·
144 Posts
these people make me laugh, 'We wont be defined by labels' is actually a label in itself, i wonder if they've noticed? Thier blind desire to move out of the box has in fact just placed them in a bigger box...

Most of these people are defied if not by a label but by an -ism. How many young people will bend your ear to the dangers of so and so trendy -ism?

Ah but thats just me ranting.

My real issue is cost. Its all well and good to pay lipservice to these people and building a car they will all want and love. FINE. But want and love are completely different than able to afford and bought.

I worry Infiniti is building a car for ghosts. The Mythical promised land of potential consumers....
 

·
Registered
Joined
·
168 Posts
More of a pinkish bronze. Perhaps rose gold. Not a color that I would want my Q30 to be.

I think the Q30 is closer to the Lexus CT than it is to the GLA. That is mostly because the GLA appears to be sitting a bit higher than the other two.
 

·
Registered
Joined
·
144 Posts
that colour is quite ambiguous. the press photos from frankfurt and LA will show the car as a different colour depending on the angle, and the pre-release concept photos had the Q30 looking purple....
 

·
Registered
Joined
·
766 Posts
that colour is quite ambiguous. the press photos from frankfurt and LA will show the car as a different colour depending on the angle, and the pre-release concept photos had the Q30 looking purple....
This is why you need to see colors in person. It will always look different in photo's, so many things factor into that.

Best to go to the auto shows and see them for yourself.
 

·
Registered
Joined
·
144 Posts
This is why you need to see colors in person. It will always look different in photo's, so many things factor into that.

Best to go to the auto shows and see them for yourself.
I dont really care that much considering there no way thats making it to production.
 

·
Registered
Joined
·
124 Posts
Discussion Starter #10
I could see them making this rose-gold/ bronze color available on the production model. I bet it would cost a couple hundred bucks extra than standard silver/black/white colors though. It's not the ugliest color I've seen on a car on the road.
 

·
Registered
Joined
·
168 Posts
It seems like the cool thing right now is a car that is styled to look more SUV-like. In that way I think that most cars are blurring the lines between segments. Also, car makers are building more and more new models, and that alone means that segments are becoming less and less defined as more models are fit in between each segment.
 

·
Registered
Joined
·
766 Posts
There's a lot of in between models, good when considering making models for the global market as it's more vehicles that apply to more people and not just a couple specific nations
 
1 - 12 of 12 Posts
Top