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That's typically what happens. They generate interest, see the demand growing, and obviously business basics states, when the demand raises, you can raise the price as well because you know the market is there. Sensibly of course.
 

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Aye, but not as cheap as it was before, the deal I had is now £30 a month more expensive. Probably realised they were giving out too good a deal and they could make more money.
Unless they got a level of leads that impressed them enough to raise prices slightly, when there's that much demand for any product, typically a price increase is the result. I would still pay even if it was 50 or 70 more... that's how much I like the Q30!
 
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