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Discussion Starter #1
Summed up in an interview with Nissan design boss Shiro Nakamura with Autonews Europe:

Creating our own image by going into the normal sedan area would be more difficult. It is a very competitive market. The strength of the Q30 is that it doesn't look like anything else. A class is A class, CLA is CLA, but Q30 is Q30. If you can buy similar things, people go to existing brands, that's why we want to create products that don't look like anything else. This is our strategy.
Interesting indeed, I just hope they stay on the fair side of campy, its very easy to stumble into absurdity when your number one goal is simply being different. It happens with people all the time, people striving to be deemed different often come off as absurd when pushing that boundary too far...
 

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Discussion Starter #3
at least Infiniti is keeping their cars unique, mercedes should do this but at this stage it's a bit too late
I hear you, but my point is that when uniqueness is the only goal its very easy to come off as absurd. Different for difference sake...
 

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I can see what you mean about being too unique. It is a fine line to walk. You want to make something new and original, but if you move too far away from things people are familiar with they not understand your product. I think the Q30 is a good balance though. I'm trying to think of a vehicle I think was too unique. Maybe the Pontiac Aztek?
 

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Discussion Starter #7
I can see what you mean about being too unique. It is a fine line to walk. You want to make something new and original, but if you move too far away from things people are familiar with they not understand your product. I think the Q30 is a good balance though. I'm trying to think of a vehicle I think was too unique. Maybe the Pontiac Aztek?
Aztek is a good example, as is the Edsel
 

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Renault diesels are a must, even Mercedes diesels, whoever it's coming from, i don't care. They just need to make it happen!
 
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