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Motor Codes is a self-regulatory body for the automotive industry in the UK and they’re backed by the government. Car brands that sign up to Motor Codes’ New Car Code of Practice do so voluntarily and Infiniti has recently become a member of this group.


With their membership, the total number of car brands that have voluntarily adopted the code is brought up to 39, impressive considering that 99% of new cars that will be sold in the UK is covered by a comprehensive guide of best practice.

What the code actually provides is reassurance to new car buyers because it contains a set of guidelines that manufacturers will be obligated to follow and it includes areas like advertising, warranties, availability of replacement parts and complaints handling.

By becoming a member Infiniti UK promises that their promotions will be honest and fair, warranties will be written clearly in English and in an easy to understand format, warranty terms will be respected so long as the car is serviced according to the recommended guidelines even if they were carried out by an independent garage, replacement parts will be readily available to dealers and be of satisfactory quality, and complaints will be handled swiftly by competent and conscientious staff.

This is great news for Infiniti Q30/QX30 owners or soon to be owners in the UK and you can read the full New Car Code here: The New Car Code
 

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Good on Infinity for volunteering to do this, now they'll need to retrain all their salesmen so they comply with the new code. Too bad this sort of voluntary membership isn't available worldwide, wouldn't mind the extra reassurance when buying a car at an Infiniti dealership across the pond especially the bit about getting your car serviced elsewhere. I think that would void your warranty here.
 

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Smart move since now they're introducing cheaper cars which naturally bring on people who aren't as informed or come from any sort of automotive experience, so this basically takes away most worry. Even for those buying some of the higher end models that still lack the experience and knowledge.
 

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This is great and will definitely make buyers feel much more persuaded to go with Infiniti. It's also great that the code guidelines are available to the public so they know exactly what's right and what's wrong if anything funny comes up. Love the transparency between consumer, and manufacturer.
 

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The main improvement that would increase customer satisfaction is how infiniti handle complaints. Sometimes, people find a problem with their car and the dealership does nothing. That just makes owners angry and drives them away from a brand.
 

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^this

I've seen people who brought their cars to the dealership for a fix and have the dealership blame them for the problems. Would be great if Infiniti UK held dealerships accountable. Also nice to have contracts that are easy to understand. Some people won't take the time to read through the whole thing, a condensed and easy to understand version would be great.
 

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I just hope one of the ways they seek to improve customer service is by making tools available to the customer that makes it easy to deal with all the information. So automating as much of the service as possible to mobile services. And then they can even give people the option for personalized service if that's what they want. Older demographics might want it.
 
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