Infiniti Opens ‘Pop-Up’ Stores
Thanks to the overwhelming interest in the new Infiniti Q30, pop up stores are being opened all around Europe.
I don't have the exact numbers but the last time Infiniti did a press release about this, 12 of the bespoke 28 sqm pop-up stores have already been constructed with the first one built in Bristol, UK.
Each of these stores will showcase the Q30 in large glazed showrooms and are designed to be easily transported. Potential buyers can make their way to a showroom for a test drive or configure their own with one of the available iPads. What makes these showrooms so interesting is the augmented reality displays that will show you your configured Q30.
François Goupil de Bouillé, Infiniti Vice President, Europe, Middle East and Africa said that they "have been overwhelmed with interest in the Infiniti Q30. The pop-ups are an ideal way of sharing the Infiniti Q30 and the rest of the range with as many people as possible in locations where a permanent Infiniti Centre is yet to open. It is a typically innovative Infiniti initiative.”
Maybe we could be seeing these outside of Europe when the Q30 and QX30 goes global.

Thanks to the overwhelming interest in the new Infiniti Q30, pop up stores are being opened all around Europe.
I don't have the exact numbers but the last time Infiniti did a press release about this, 12 of the bespoke 28 sqm pop-up stores have already been constructed with the first one built in Bristol, UK.
Each of these stores will showcase the Q30 in large glazed showrooms and are designed to be easily transported. Potential buyers can make their way to a showroom for a test drive or configure their own with one of the available iPads. What makes these showrooms so interesting is the augmented reality displays that will show you your configured Q30.
François Goupil de Bouillé, Infiniti Vice President, Europe, Middle East and Africa said that they "have been overwhelmed with interest in the Infiniti Q30. The pop-ups are an ideal way of sharing the Infiniti Q30 and the rest of the range with as many people as possible in locations where a permanent Infiniti Centre is yet to open. It is a typically innovative Infiniti initiative.”
Maybe we could be seeing these outside of Europe when the Q30 and QX30 goes global.