Personally, I use the cruise control as much as I can and probably more, I simply love it and the ICC on the Q30 is awesome. In the past, when this was still possible, I used to drive as fast as I could (and sometimes faster); now of course this is no longer possible and I find it tiresome to try to maintain the ridiculous speed limits that are imposed on us, therefore I find that the cruise control has become an essential tool. In fact when I selected the car, the ICC was an important criterion and actually was, in some cases, a deal breaker.