Yeah no doubt. Most people know hybrids are better for the environment but don't know in what ways much like how everyone knows that eating fruits and vegetables are good for you but not everyone knows exactly the effect they have and how your body works with the nutrients they provide.
Broadening ones understanding of how it works builds on the whole tech experience since right now there's no burning need to buy a hybrid, gas prices aren't sky rocketing, the government isn't pressuring us to buy hybrids and taxing us to death on gasoline engine vehicles.