I'm not sure if these have been posted up yet but there's two videos detailing the Q30 designers' inspiration.
http://www.youtube.com/watch?v=aNbTVPFDz5E&feature=youtu.be
http://www.youtube.com/watch?v=tr6YzJUgTI8&feature=youtu.be
http://www.youtube.com/watch?v=aNbTVPFDz5E&feature=youtu.be
http://www.youtube.com/watch?v=tr6YzJUgTI8&feature=youtu.be