Infiniti has a winner on their hands with the new Q30 and it has been garnering a lot of interest, enough for them to open a number of pop-up showrooms across Europe. Europcar, the leading vehicle rental company in Europe, has taken notice and now the Infiniti Q30 has joined their fleet of rental vehicles.
As of this month, Europcar will have 1,200 Infiniti Q30s in their fleet and they will be available in four countries; France with 255 cars, Germany with 345 cars, UK gets 500 cars and Italy has 100 cars. It’s really no surprise that the Q30 will be added to a fleet as it was recently voted best vehicle in the small family car category by Euro NCAP.
Francois Goupil de Bouillé, Vice President of Infiniti Europe, Middle East and Africa said: “The Q30 is designed for European roads and European drivers and our partnership with Europcar gives us the perfect opportunity to demonstrate that.” By making the Q30 available for rental, Infiniti will be able to get more drivers behind the wheel, making this a great advertisement opportunity for them.
On top of the aforementioned perk, Infiniti has probably made a profit with this fleet sale and bumped up their units sold numbers. Maybe the Infiniti Q30 will experience similar success across the pond.
I think Europe has stricter safety and emissions standards. So if it passes the Europe tests then it'll be able to pass other global tests too, and some streets aren't the best well kept. If teh Q30/QX30 can handles those roads, it can handle anything.
wonder if the contract is only limited to europcar or if other fleet companies will buy a few Q30s too.
By then, Infiniti would have come out with a new Q30 model or refreshed it to meet the new CAFE standards. Also, auto makers are lobbying the federal gov't to rethink about their new mandate. There's plenty of time for things to change.
Until then, Infiniti will probably try to saturate the market as much as possible with their new Q models, especially the Q30/QX30 and this includes selling to fleets.
Hertz is another one too, but all the mainstream rental companies and even the small time rental companies will be picking this up, since it is a high volume vehicle meant to target a wide range of people coming from multiple segments. Just look at how many Mazda 3's are on the market and how many as rentals. Now reduce that by maybe a 1/4 and you have what potentially could be on the street.