Infiniti Q30 Born To Challenge - Infiniti Q30 Forum
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post #1 of 18 (permalink) Old 04-20-2016, 10:50 AM Thread Starter
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Default Infiniti Q30 Born To Challenge

Infiniti is really aiming hard at the younger artistic crowd. I think the Q30 is already out in Hong Kong since they've come out with an ad of sorts that takes place there starring Kevin Poon. No idea who that is but maybe the market they're aiming at would.

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post #2 of 18 (permalink) Old 04-22-2016, 10:39 AM
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I don't really understand Infiniti's marketing concept for the Q30. Think they're trying to appeal to the younger generation but I assume people around that age group doesn't have the funds to get a Q30 or QX30 unless they have their own company like Kevin Poon.
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post #3 of 18 (permalink) Old 04-22-2016, 02:39 PM
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Well there is a growing amount of people like him, there's a growing amount of young professionals and those that find opportunity in the current state of how easy it is to connect to consumers. So when you look at it like that, it's one of many angles they can target. But at the same time there's growing poverty.
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post #4 of 18 (permalink) Old 04-25-2016, 10:26 AM Thread Starter
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It's not just the young professionals, just the younger generation in general. It would make more sense for them to also aim for the already established market since they are the ones with the money.
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post #5 of 18 (permalink) Old 04-26-2016, 06:22 PM
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It is a big challenge for Infiniti.
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post #6 of 18 (permalink) Old 04-27-2016, 12:08 PM
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Quote:
Originally Posted by Answer42 View Post
It's not just the young professionals, just the younger generation in general. It would make more sense for them to also aim for the already established market since they are the ones with the money.
That is true. The Mercedes CLA is a good example, a model i've been seeing a lot of people in. But you do have to factor in that there's less younger people driving these days, more being mindful of how they spend, the list goes on.
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post #7 of 18 (permalink) Old 04-27-2016, 04:54 PM
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That is true. The Mercedes CLA is a good example, a model i've been seeing a lot of people in. But you do have to factor in that there's less younger people driving these days, more being mindful of how they spend, the list goes on.
If my fund is limited I would rather go for a small Ford.
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post #8 of 18 (permalink) Old 04-28-2016, 10:27 AM Thread Starter
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^ This. Infiniti QX30 isn't really for the economically conscious.
If I was on a limited budget, I'd go with Toyota or Honda. Their cars are a bit vanilla but affordable.
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post #9 of 18 (permalink) Old 05-02-2016, 08:45 AM
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I agree. ^ If you're worried about funding, you wouldn't be in the market for one of these, a CLA, etc.
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post #10 of 18 (permalink) Old 05-03-2016, 02:32 PM
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Those are good options but there are going to be people that want to stick with something luxurious that still gets good fuel economy.

Anyone willing to wait might like the Q40, just don't know when that's due. Last I heard 2017 was the model year.
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